Search Engine Optimization (SEO) refers to a process of increasing the quality score of a website and attracting better leads. This differs from Search Engine Marketing (SEM) as it attracts users primarily through organic reach, which are unpaid results.
- Maximize organic reach
- Make your site more user friendly and customer orientated
- Reach the front page of search engines without a hefty budget
- Generate quality leads for your business
- Focus on Key Performance Indicator results that convert and benefit a desired ROI, rather than generic traffic